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Slogan

Print Date:2016.10.15

Beyond your ambitions

Significance
This slogan was created with the intent of inspiring athletes and locals alike to pursue their ambitions and make the Games a great success, to share winter aspirations and to move forward toward the achievement of further goals.
The slogan’s use of the word ambition – something that Hokkaido residents readily embrace – expresses a public view of the Games as a stepping stone that will help to raise the international profile of the host cities of Sapporo and Obihiro as well as Hokkaido as a whole.

Concepts

  • Promoting the appeal of winter sports and the rich natural environment that has supported their development, and leaving a legacy for future generations
  • Welcoming visitors with warm hospitality and running a safe, compact Games with high levels of convenience and a small environmental footprint
  • Bringing together people from across Asia to promote global peace and friendship while encouraging exchanges between people from diverse cultural backgrounds and promoting intercultural understanding

Terms of Use

  1. The 8th Sapporo Asian Winter Games Organising Committee (SAWGOC) owns the copyright to the official slogan of the Games as approved by the Olympic Council of Asia (OCA).
  2. The slogan may not be used without the prior consent of SAWGOC. Anybody wishing to use it should contact SAWGOC in advance.
  3. Commercial use of the slogan in particular is allowed only by parties involved in SAWGOC’s marketing activities.
  4. The slogan may be used on media programs and in newspaper, magazine or Internet articles provided that no alteration is made.

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