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Emblem (Logo)

Print Date:2016.10.15

official emblem

The overall form of the logo represents Hokkaido – the northernmost of Japan’s four main islands – as a whole.
It also has design elements echoing the North Star shining in the night sky,
a snow crystal and the winter breeze.

The blue of the outer arcs symbolizes the chill of winter,
while the bright sun (the symbol of the Olympic Council of Asia) in the middle represents the fiery passion
with which the Games will be contested regardless of the bracing winter conditions.

The five blue arcs themselves represent the five sports of the Games
(skiing, skating, ice hockey, curling and biathlon),
and are inspired by the speed and energy with which the athletes will compete.
The five shapes combine to symbolize these concepts.

The arcs also hold extra significance, representing the people from the five Asian regions
(Central, Eastern, Southern, Southeastern and Western Asia)
who will assemble in the host cities of Sapporo and Obihiro
and work together to ensure the success of the Games.
They also signify the assembly and collaboration of representatives from the five regions
under the OCA symbolized by the sun in the middle.

Although the arcs seem to gravitate towards the centre,
they can also be viewed as spreading outward,
representing the organisers’ hopes that
the influence of this winter sporting event will develop and spread with Hokkaido as a base.


The 8th Sapporo Asian Winter Games Organising Committee (SAWGOC) called for emblem/logo design submissions from the general public and received 173 contributions from across Japan. As a result of fair and impartial judgment by the SAWGOC Selection Committee, a design by Suda Seihan Co., Ltd. designer Mr. Koji Hosokawa was chosen. The image will be used as the official emblem/logo for the Games on this website, for event PR and for various other purposes.


Terms of use

  1. The 8th Sapporo Asian Winter Games Organising Committee (SAWGOC) owns the copyright to the official Emblem/logo of the Games as approved by the Olympic Council of Asia (OCA).
  2. The Emblem/logo may not be used without the prior consent of SAWGOC. Anybody wishing to use it should contact SAWGOC in advance.
  3. Commercial use in particular is allowed only by parties involved in SAWGOC’s marketing work.
  4. The Emblem/logo may be used in media programmes or in newspaper, magazine or Internet articles provided that no alteration is made.

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